Your Style Made Simple
Art Direction
Enthusiasm for hairstyling—and hairstyling products—was on the rise… but not at Walmart. To show Walmart shoppers that this was more than just a stock up store, Unilever created an exciting destination for all their hair styling needs. Your Style Made Simple was a digital-first program that inspired shoppers through accessible influencer content, engaging them with a custom hair quiz, and converted them through product recommendations. I was responsible for the complete art direction of the program, creating a key visual for both Female and Male users that translated into brand shop pages, digital media and influencer content.
Results
Your Style Made Simple led to impressive total category growth as well as establishing Walmart as a styling destination, benefiting both Walmart and Unilever brands. After seeing the success of the female led program, we created a men’s version as well.
