o1. The Problem
SimBioSys is a startup company housed in EnterpriseWorks, University of Illinois’ business incubator. Their current website was not clearly explaining the impressive work they do, which is complex and hard to understand. They were not reaching enough doctors and investors with their old site.
02. The Idea
Carefully curate and express the goals of the company and the technology they use to appeal to the doctors that may benefit from their service.
03. The Solution
The final website is comprised of carefully worded, powerful content coupled with eye-grabbing imagery, including the company's complex simulations. The written content appeals to the readers' pathos, while also remaining professional and informative.