Scents of Confidence

Unilever and Kroger showed Puberty Puzzled Parents how to take the sweat out of finding their tweens first deodorant with a revolutionary way to shop. Instead of shopping by gender, parents shopped based on their tweens' personalities and passions. We built an online social community to provide support and gave tips for relatable communication. We even created a summer camp experiential event with activities designed to strengthen self-confidence.

Results
Scents of Confidence empowered parents and tweens alike, leading to increased trial and repeat deodorant purchases at Kroger.