01. The Problem
Museu do Amanha (Museum of Tomorrow) is an innovative science museum in Rio de Janeiro focused on sustainability. The current branding did not reflect the forward-thinking attitude the museum has or the exhibits they display.
02. The Idea
Pull inspiration from the incredibly unique architecture, content and goals of the museum to create branding that is more relevant to the space and people visiting it.
03. The Solution
The logo not only has visual elements from the form of the building, but also is comprised of the letterforms "M", "T", and "A" for the initials of both the English and Portuguese names of the museum.