Ice Cream Everydae

Ice cream is often seen as a treat for special moments, but with sales slowing for Unilever brands at Meijer, we needed a fresh way to bring everyday indulgence to life. Enter Ice Cream Everydae — a program that showed shoppers that every day could be a reason to treat themselves. We dreamt up mouth-watering creations for each day of the week. Influencers shared these delights on social, while on-site, off-site and in-store media drove shoppers to a shoppable recipe page where they could add all recipe ingredients to cart. I was responsible for the total art direction of this campaign, including the logo-lockup, visual identity, photography direction and key visual and tactic designs. I also created the storyboards for our award submission video and worked with the editing team to bring it to life.