DLX

DLX is a series of luxury chairs created by the best-in-class, long standing industrial chair company United Group Inc. This offshoot needed to have its own distinct feel that was as carefully crafted as the chairs themselves; high-end, luxurious and bespoke. Elegant branding and dramatic product photography set the foundation for the brand. We created an impactful product launch by covering all the bases: magazine spreads, a media and print package with CS Modern Luxury, paid social campaign and a carefully crafted organic social media presence. After all, luxury is in the details.